Author · Founder
FounderJuan Pablo González
Founder and Director of Talent Warehouse
Venezuelan in Guatemala · Operating across LATAM
About Juan Pablo
Juan Pablo González is the founder and director of Talent Warehouse, a digital marketing agency operating in Guatemala, Venezuela, Mexico and Panama. Venezuelan, based in Guatemala for almost a decade, he has spent more than 17 years inside the LATAM digital marketing industry, with his hands in the campaigns, not just in the slides.
The way he works starts from a simple idea: marketing stopped being interesting because every brand began to look and sound the same. That is why he founded Talent Warehouse, to build brands people remember, share and defend, instead of clean campaigns forgotten the next day.
His experience spans paid media on Meta, Google, TikTok and LinkedIn, content strategy, AI applied to sales, email and CRM automation, and data analytics. From Talent Warehouse he leads a team of 15 people coming from paid, data, content and engineering.
What he works on
- Paid Media
- Content & Social
- AI & Chatbots
- Email & CRM
- Web Development
What he has written
Paid
Why your CPL went up (and what to check before blaming the market)
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AI
Chatbots that aren't chatbots: how to build an agent that actually sells
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Content
The algorithm doesn't reward pretty. It rewards weird.
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Data
Multi-touch attribution in LATAM without losing your mind
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CRM
Email isn't dead. You killed it.
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Culture
Indie sleaze, branding, and why raw sells
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