SOCIAL MEDIA MANAGEMENT FOR COMPANIES
We manage social media for companies that need content to generate business, not just fill a feed. We build the editorial line, the calendar and the assets — photography, video, design — starting from the commercial objective, and we manage the community measuring qualified reach and real traffic instead of vanity metrics. We work with retail, service and consumer brands in Guatemala and across the region.
Why does your account post daily and still not sell?
Because the content is answering to a calendar rather than a commercial objective. Accounts that don't work share a pattern: generic posts that could belong to any brand in the category, trends copied without judgment, and total dependence on one person sustaining the digital presence in their spare time. When that person leaves or gets overloaded, the account goes dark.
What does the service include?
- Commercial objective first: foot traffic, leads or brand positioning.
- Editorial line and calendar aligned to that objective, not to loose trends.
- Asset production: photography, video and design.
- Community management, including replies to messages and comments.
- Measurement on business metrics: qualified reach, interaction that converts, real traffic.
Which platforms do we work on?
Instagram, TikTok and Facebook as the base, and others depending on where the business's audience actually is. Worth knowing: TikTok already works as a search engine for part of the Latin American audience, so content is also built to be found, not only to appear in the feed of people who already follow you.
What result can you expect?
At Rambla 10, a shopping mall in Guatemala City, we rebuilt the content on Facebook, Instagram and TikTok and, combined with paid media, unit vacancy fell from 35% to 5% while visitor traffic rose 27% in 6 months. That is the kind of metric we chase: one the business owner can feel at the register.
FAQ
How many posts per month does it include?
The volume comes from the objective and the format, not from a fixed package. We would rather ship fewer pieces that work than a calendar full of filler, and we define it in the proposal after reviewing your accounts.
Do you produce the content or do I send you the material?
We produce photography, video and design. If you already have your own material or customer content, we fold it in: in many categories real footage converts better than studio production.
Do you also handle replies to messages?
Yes, we manage the community. When WhatsApp message volume grows, the natural move is to pair it with a chatbot so no lead goes cold waiting for an answer.