04 — Blog
What we're hearing
No-filler thinking on paid, AI, content, email and data. No clichés, straight to what moves the needle.
Paid#01
Fake UGC on Meta: why people have stopped buying your ads
Aug 2026 — Read →
Paid#02
Why Retail Media is taking over ad spend in LATAM
Aug 2026 — Read →
Paid#03
TikTok Search Ads: capturing purchase intent before Google does
Aug 2026 — Read →
Paid#04
Why your Meta creative dies after 3 days (and how to scale it)
Jul 2026 — Read →
CRM#05
Why your web checkout hurts sales in LATAM (and WhatsApp doesn't)
Jul 2026 — Read →
Data#06
Data decay: the virus rotting your CRM and killing your conversions
Jul 2026 — Read →
AI#07
Agentic workflows: your company doesn't need more prompts, it needs agents
Jul 2026 — Read →
Content#08
Polarisation marketing: why playing it safe is cancer for ROI
Jul 2026 — Read →
AI#09
Perplexity and GPT Search: how to win traffic without clicks in 2025
Jul 2026 — Read →
Social Media#10
B2B sales on LinkedIn: the generic automation trap
Jul 2026 — Read →
AI#11
GEO: the end of traditional SEO and how to optimise for answer engines
Jul 2026 — Read →
Social Media#12
The follower fallacy: why 70% of your community is noise
Jul 2026 — Read →
Paid#13
Why your CPL went up (and what to check before blaming the market)
Jun 2026 — Read →
AI#14
Chatbots that aren't chatbots: how to build an agent that actually sells
May 2026 — Read →
Content#15
The algorithm doesn't reward pretty. It rewards weird.
May 2026 — Read →
Data#16
Multi-touch attribution in LATAM without losing your mind
Apr 2026 — Read →
CRM#17
Email isn't dead. You killed it.
Apr 2026 — Read →
Culture#18
Indie sleaze, branding, and why raw sells
Mar 2026 — Read →Want these ideas before everyone else?
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