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04 — Blog

What we're sharing

No-filler thinking on paid, AI, content, email and data. No clichés, straight to what moves the needle.

A laptop screen displaying a Google Analytics 4 report with organic traffic plummeting, lighting up the frustrated face of a marketer at night in a messy office with empty coffee cups.
Contenido#01

Zero-click content and the death of organic web traffic

Sep 2026 — Read →
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Paid#02

TikTok Search Ads: capturing purchase intent before Google does

Sep 2026 — Read →
Orange risograph illustration of a dense pile of stacked, overlapping phones
Social Media#03

Micro-influencers are not cheaper: they are harder to manage

Sep 2026 — Read →
Abstract visualisation of interconnected neural gears lit in orange on a dark background
AI#04

Agentic workflows: your company doesn't need more prompts, it needs agents

Sep 2026 — Read →
Generative answer engine rendered as a luminous sculpture of knowledge
AI#05

GEO: the end of traditional SEO and how to optimise for answer engines

Sep 2026 — Read →
Orange risograph illustration of a phone on a tripod in front of a circular ring light
Paid#06

Fake UGC on Meta: why people have stopped buying your ads

Sep 2026 — Read →
A noisy digital crowd facing a lighthouse symbolising a real audience
Social Media#07

The follower fallacy: why 70% of your community is noise

Sep 2026 — Read →
Orange risograph illustration of a magnifying glass over a messy pile of printed sheets
Content#08

Google does not penalise AI content. It penalises useless content

Sep 2026 — Read →
Planning Q4 in LATAM: CPMs rise 40% and you are still deciding in October
Paid#09

Planning Q4 in LATAM: CPMs rise 40% and you are still deciding in October

Sep 2026 — Read →
The cracked screen of a mid-range Android phone at a bus stop at night, showing a half-loaded web page with an infinite loading spinner.
Paid#10

Why your registration landing is killing ROI in LATAM

Sep 2026 — Read →
Orange risograph illustration of open scissors cutting through a thick braided cable
Data#11

Server-side tagging: stop measuring through someone else browser

Aug 2026 — Read →
Orange risograph illustration of a call centre headset resting on a mechanical gear
AI#12

AI agents in customer service: where they work and where they get expensive

Aug 2026 — Read →
Orange risograph illustration of a stack of paper envelopes with one pulled halfway out
CRM#13

Your email lands in Promotions because of reputation, not design

Aug 2026 — Read →
Orange risograph illustration of a metal supermarket trolley seen from the side
Paid#14

Why Retail Media is taking over ad spend in LATAM

Aug 2026 — Read →
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Paid#15

Advertising in WhatsApp Status: the inventory LATAM was waiting for (and its traps)

Aug 2026 — Read →
Indie sleaze style collage with video production objects and metrics on a warm background
Paid#16

Why your Meta creative dies after 3 days (and how to scale it)

Jul 2026 — Read →
Latin American businessman working on a smartphone in a naturally lit office
CRM#17

Why your web checkout hurts sales in LATAM (and WhatsApp doesn't)

Jul 2026 — Read →
Abstract digital structure decomposing with orange lights on a dark background
Data#18

Data decay: the virus rotting your CRM and killing your conversions

Jul 2026 — Read →
A glowing orange drop splitting a mass of black spheres, symbolising differentiation and polarisation in the market.
Content#19

Polarisation marketing: why playing it safe is cancer for ROI

Jul 2026 — Read →
Generative search prism turning queries into answers for Perplexity and GPT Search
AI#20

Perplexity and GPT Search: how to win traffic without clicks in 2025

Jul 2026 — Read →
B2B network with robotic automation representing sales on LinkedIn
Social Media#21

B2B sales on LinkedIn: the generic automation trap

Jul 2026 — Read →
Paid media dashboard showing a rising cost per lead
Paid#22

Why your CPL went up (and what to check before blaming the market)

Jun 2026 — Read →
Glowing conversation bubbles representing an AI agent
AI#23

Chatbots that aren't chatbots: how to build an agent that actually sells

May 2026 — Read →
Old TV sets scattered across a red halftone background, every screen glowing the same green
Content#24

The algorithm doesn't reward pretty. It rewards weird.

May 2026 — Read →
Multi-touch attribution flow across several channels
Data#25

Multi-touch attribution in LATAM without losing your mind

Apr 2026 — Read →
Inbox full of email marketing campaigns
CRM#26

Email isn't dead. You killed it.

Apr 2026 — Read →
Indie sleaze aesthetics applied to branding
Culture#27

Indie sleaze, branding, and why raw sells

Mar 2026 — Read →

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