PAID MEDIA AGENCY FOR GUATEMALA AND LATAM
As a paid media agency we run your campaigns on Meta, Google, TikTok and LinkedIn so that every dollar spent brings customers, not just impressions. We start with an account diagnosis, define the business objective, and measure with conversion events wired to a CRM or WhatsApp Business. The outcome we aim for is a lower cost per acquisition while holding or growing customer volume.
Why do your campaigns generate reach but not sales?
Almost always for one of three reasons, and none of them is fixed by raising the budget. First, the campaign is optimizing toward a cheap signal — a click, a view, an unqualified form — instead of the sale. Second, budget is split badly across platforms, with money sustained in channels that never close. Third, poorly segmented audiences inflate cost per acquisition while the platform report keeps looking green.
What exactly do we do?
- Account diagnosis: structure, history, conversion signals and budget leaks.
- Definition of the real business objective: qualified leads, sales, appointments or foot traffic.
- Campaign structure, targeting and creative built around that objective.
- Conversion events wired to your CRM or WhatsApp Business, to measure business rather than platform.
- Weekly adjustment on return, with clear outcome reporting instead of screenshots.
Which platforms do we run?
Meta (Facebook and Instagram), Google, TikTok and LinkedIn. The mix isn't a matter of preference but of where your buyer is and how they close: across much of Latin America the conversation ends in WhatsApp rather than at a checkout, and that changes both campaign structure and how you measure it.
What result can you expect?
At Time Shipping, a Miami–Venezuela logistics company, the customer base grew 430% in 5 months combining Meta Ads with the rest of the digital ecosystem. At Rambla 10, a shopping mall in Guatemala City, Meta and TikTok Ads together with the content work took unit vacancy from 35% to 5% in 6 months. We work from low-risk pilot campaigns up to accounts with recurring monthly investment.
FAQ
What minimum budget do I need to advertise?
We don't set a hard minimum, but below a certain volume the campaign never accumulates enough conversions for the algorithm to learn or for you to read a result. In those cases we start with a low-risk pilot and a single objective.
Do you charge a percentage of ad spend?
The commercial model is defined in the proposal, after the diagnosis, and depends on scope and spend volume. What we don't do is sell loose hours with no business objective attached.
Do I keep my own ad accounts?
Yes. We work inside your own Meta, Google, TikTok or LinkedIn accounts and on your pixel and conversions, so the history and the assets stay with you.