EMAIL MARKETING AND CRM
We build your contact base and activate it with emails and automations that sell while you get on with something else. We implement the email platform and CRM that fit your size — Mailchimp, Kommo or another — design the welcome, nurture and win-back flows, and segment on real purchase behavior rather than demographics alone. We measure sales attributable to the channel, not just opens.
Why are you so dependent on paid media?
Because you have no owned channel activating the people who already bought from you. The pattern is nearly universal: the customer database gets used once and then abandoned, so every new sale has to be bought again on Meta or Google. While acquisition cost climbs, the asset you already paid for — your contacts — sits still.
What does the implementation include?
- Selection and setup of the email platform and CRM based on your size and operation.
- Welcome, nurture and win-back flows built around your actual purchase cycle.
- Segmentation on real purchase behavior, not just age and city.
- Integration with the rest of the ecosystem: WhatsApp Business, site forms and paid media.
- Measurement of opens and clicks, and above all of sales attributable to the channel.
Which tools do we work with?
Mailchimp and Kommo are the ones we use most, and we evaluate others case by case. The tool matters less than the structure: a well-segmented Mailchimp outperforms an expensive platform blasting the same message to the whole list. At Time Shipping, Kommo CRM was one of the pieces that sustained 430% growth in the customer base over 5 months.
What if my database has no permission to exist?
That question comes up more often than you would think, and it is worth settling before the first send. If contacts were collected without clear consent, the problem isn't only deliverability: it is legal and reputational. Part of the initial work is reviewing how the list was built and, where needed, rebuilding collection with explicit consent.
FAQ
I don't have a contact list yet — is this still useful?
Yes. We work both with businesses starting their first list and with brands that already have thousands of customers and no system activating them. In the first case the priority is building collection, not sending campaigns.
How often should campaigns go out?
Frequency follows your purchase cycle. Sending more is not sending better: on a poorly segmented list, high frequency is the fast lane to the promotions tab or the spam folder.
Which metric should I be watching?
Sales attributable to the channel. Opens and clicks are useful for diagnosis, but a campaign with 40% open rate and zero sales isn't a success, it's a symptom.